This is me …
I have been a service & experience designer for almost 4 years, working in healthcare, wellness tourism, commercial brands, real estate, finance, and more to come :)
I am actually a dreamer by nature, my early imaginations were expressed in a form of visual art and started to expand collectively to the design discipline where human connections, societal values and future possibilities align together.
On the other hand, I am also a pragmatic thinker who put efforts in logical thinking and refined constructive process. A good balance between those sides allows me to excel the service design methodology and practical implementation that could make a measurable difference.
Recently I found myself diving in Behavioural science and Future studies, visioning how these could leverage my design practice, so … watch the space!
WORK EXPERIENCE
Freelance Service & Experience Designer
London, UK - Bangkok TH
September 2022 - Present
Offer end-to-end design services and business transformation strategy for clients and partners across sectors (healthcare, finance, local businesses, public services, media and commercial brands), with strong facilitation skills and thoughtful co-create processes.
Industries & Areas : Media, Education, Retail, Finance, Design services etc.
Service Designer / Researcher
Future Finance Challenge Lab
London, UK
April 2023 - August 2023
Lead a self-directed service design project to reimagine the future landscape of financial services, understanding evolving needs and behaviours of financial service users, using a speculative methods in user research, trend study and market research, to create visionary service propositions and roadmaps for partnered banks and institutions.
Project title : In nomading, envisioning financial credibility for digital nomads.
#Finalist for Omnichannel in Banking Challenge by Santander Germany.
Service Designer / Researcher
Fuzzy Studio
Healthcare Challenge Lab
London, UK
November 2022 - March 2023
Lead an end-to-end service design process to navigate workplace wellbeing, focusing on employee mental health management which received massive recognition from the project partner, Alvarez & Marsal. The team utilised a range of service design methodology and tools to identify essential behavioural insights, conduct research and design activities, and iterate the intervention ideas, in collaboration with Imperial College’s Department of Computing for system mapping and prototyping.
Service Designer - RCA x EY Seren Partner Project
EY Seren
London, UK
November 2022 - December 2022
Selected to join a speculative project with EY Seren and leading Financial Services client in order to identify trends and scenarios in order to support future value propositions.
Service Designer
The Contextual
Bangkok, TH
March 2022 - July 2022
The first service design-specialised studio established in Thailand that offers insight-driven solutions responding to user and organisational needs, putting effort in crafting the right brief and process planning.
My responsibilities were to facilitate client-facing activities during the iterative co-creation process e.g. user interview, workshop and presentation, analyse insights and requirements using a range of research tools and methods to carry out high-quality research summary. Throughout producing design artefacts e.g. customer journey map, persona, wireframes and service blueprints to inform the design process and stakeholders.
Lead Service & Experience Designer
(Part time)
THE COMMON HOUSE PROJECT
Triple M Plus Development
Bangkok, TH
January 2022 - July 2022
As a representative of user-centred design among multidisciplinary teams, I fed in relevant insights and findings derived from design research in alignment with architectural and spatial design process. My tasks were to to plan, manage, and execute service delivery model and strategy for the 4 main businesses under THE COMMON HOUSE, a multipurpose property project located in central Bangkok.
I successfully delivered comprehensive design artefacts, e.g. service blueprints, customer journeys and long-term service roadmap for the business.
Service Designer (Contract)
Thai Health Promotion Foundation
Bangkok, TH
August 2021 - January 2022
Commissioned by Thai Health Promotion Foundation, me and my service design team engaged closely with front-line medical staff from primary healthcare service providers across the country to develop digital prototypes for patient screening and self-monitoring process, focusing on early-diagnosed diabetic patients. We conducted extensive research on patient and staff to identify key challenges and needs, throughout leading qualitative and quantitative research and insight generation process.
Along the way we managed a community of country-wide partners and stakeholders, facilitated workshops and usability testing sessions to co-create solutions for the vision of preventive healthcare services.
Project title : NCDx, a digital prototype for patient-screening and self-monitoring process.
Service Designer (Contract)
Contemporary Strategy Club
Bangkok, TH
June 2021 - January 2022
Supported Thailand Convention and Exhibition Bureau (TCEB) in integrating service design approach into the strategic roadmap of public policy for festival economy and creative tourism.
Me and my service design team cooperated closely with government agencies and research units to build project plan, conduct user research, and design thinking workshops.
We translated user and organisational needs to input the design process while engaging with diverse stakeholders from public and private sector to validate and ensure project success. Me, myself, took lead in providing extensive supports for all service design-led sessions, e.g. workshop facilitation, insight documentation and analysis, and testing materials preparation.
EDUCATION
Master of Arts in Service Design
Royal College of Art
London, UK
September 2022 - August 2023
Bachelor of Industrial Design (1st Class Honours)
Chulalongkorn University
Bangkok, TH
August 2017 - June 2021